UTM builder
Fill in the address and where the visit comes from. The campaign link builds itself, ready to copy.
- Five parameters
- Clean values
- Address kept
Where the visit comes from: newsletter, facebook, flyer
The kind of channel: email, social, cpc, print
Its name: fall-sale-2026
Your campaign link
https://mystya.com/tools?utm_source=newsletter&utm_medium=email&utm_campaign=fall-2026
What it carries
- utm_source
- newsletter
- utm_medium
- utm_campaign
- fall-2026
Runs entirely in your browser. Nothing you enter is sent or stored.
What the five parameters say
- utm_source: where the visit comes from, such as
facebook,newsletterorflyer. - utm_medium: the kind of channel, such as
email,paid-social,cpcorprint. - utm_campaign: the campaign’s name, such as
fall-sale-2026. - utm_term: the paid keyword, for search ads.
- utm_content: which link or version was clicked, to compare two ads or two buttons.
Analytics tools, Google Analytics among them, read these from the address and group the visits by them. The first three are the ones every campaign link should carry.
Keep the values consistent
Analytics count Facebook, facebook and FB as three different sources. The builder writes everything in lowercase and turns spaces into hyphens unless you ask otherwise, so a campaign’s links stay on one line of the report. Settle on a short list of sources and mediums, and reuse it.
Where to use it
On links you control outside your own site: newsletters, social posts, ads, printed codes. Never on links between pages of your own site, where they replace the visit’s real source in your reports.
Printing the link? Paste it into the QR code generator.
Made by Mystya.
We are a web studio in Québec. These tools are free and will stay free: they are how we show what we care about, in something you can use. If you want a site built with the same attention, we would like to hear about it.